Explore Dynamics 365 for Marketing capabilities

Create and nurture leads

Attract the right prospects by running targeted, multi-channel campaigns across email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.
Create campaign assets quickly using configurable templates, reusable content blocks, and design tools. Easily integrate with third-party content management systems.
Create buyers' journeys based on LinkedIn content and interactions and automatically sync and nurture leads.
Simplify event management with an attendee-facing web portal and capabilities to manage registrations, sessions, speakers, and venue logistics—including integration with ON24 and other webinar providers.

Align sales and marketing

Create a single view of the customer with Dynamics 365 for Sales 
to unify data across contacts, leads, and customers.
Identify, target, and close top accounts by orchestrating account-based buyers’ journeys with personalized content and nurture activities.
Track and prioritize leads across all touch points with multiple lead-scoring models and sales readiness grades.
Increase sales efficiency with marketing automation features, generating pre-made workflows to hand off sales-ready leads and drive follow-ups.
Boost productivity and simplify collaboration by using familiar Office 365 tools, sharing marketing calendars with your sales team, and enhancing campaign and lead nurture visibility.

Make smarter decisions

Improve marketing results with out-of-the-box dashboards and marketing analyzers—or build your own custom dashboards.
Target the right audience and focus on the highest-priority leads with dynamic segmentation, AI-based segmentation boost, lead-scoring models, and smart scheduling to contact them at the right time.
Personalize the buyer experience based on interaction insights throughout their journey—including websites, emails, and events.Better understand customer needs by conducting online surveys, then apply the learning to your marketing activities.

Innovate with an adaptable platform

Adapt the application to your needs by using tools like no-code
visual editors that simplify build-and-deploy processes for the web and mobile apps.
Easily integrate data across Dynamics 365 customer engagement applications and third-party systems. Streamline processes with built-in workflows or build new workflows with Microsoft Flow.
Use the rich set of customer journey and segment APIs to update and inform target segments and enhance marketing campaigns.
Reduce the cost of operating a global infrastructure by scaling your operations easily and safeguard your data in state-of-the-art datacenters.